10 Ways to Use PR, Content, and Comms to Build Reputation
In early-stage startups, reputation isn’t garnish — it’s infrastructure. It decides whether you’re in the room or left outside pitching. This piece lays out 10 founder-tested tactics to build credibility and influence through PR, content, and comms — from crafting a narrative that attracts gravity to using the Arc of Reputation™ to time your story.
How I Learned to Understand the Reputation of a Startup
Startups chase visibility, but visibility isn’t trust—and without trust, no company grows sustainably. The Arc of Reputation™ is a framework I built after working with founders across 40+ markets to help them understand where they really stand, and how to move from noise to credibility, accountability, and ultimately, legacy.