We turn communication into reputation
Reputation Audit
Understand how your organization is truly perceived.
Our Reputation Audit maps the state of your current reputation. We analyze media coverage, review the consistency of your narrative, evaluate stakeholder trust signals, and assess your digital footprint. The result is a clear picture of credibility gaps, risks, and opportunities, giving you the foundation to build a stronger reputation strategy.
Digital Footprint & Public Image
Align how you appear online with how you want to be seen.
We evaluate your digital presence across search engines, social media, websites, and third-party mentions, while also auditing your photography, video, and visual assets. By identifying risks and inconsistencies, we design strategies that strengthen credibility and ensure your image supports your narrative across every channel.our pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Narrative Development
Craft the stories that define your voice.
We help founders, executives, and spokespeople articulate their “why you, why now,” create compelling bios, and design both corporate and personal narrative structures. We also guide corporate photography to align visuals with story. The final output is a set of ready-to-use narratives for investors, media, and internal teams—clear, consistent, and credible.
The Arc of Reputation™
Build a reputation that grows in value over time.
Our proprietary framework, The Arc of Reputation™, guides clients through five stages: Credibility, Validation, Visibility, Accountability, and Legacy. Each stage comes with tailored strategies to help you evolve your reputation with clarity and resilience. This framework ensures your communication isn’t a one-off effort, but part of a long-term strategy that compounds over time.Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Content & PR Architecture
Structure the engine that powers your visibility.
We design the backbone of your communications strategy, from messaging calendars and stakeholder maps to campaign planning and integrated content. Our work aligns earned, owned, and paid media while providing editorial oversight and thought leadership support. Whether for launches, expansion, or reputational defense, this ensures your narrative reaches the right audiences with precision.Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Spokesperson & Executive Training
Prepare leaders to speak with clarity and authority.
Through interview simulations, on-camera coaching, keynote preparation, and crisis scenario training, we help leaders command attention and maintain control under pressure. We refine soundbites, body language, and delivery so that every public appearance—whether media, panel, or stage—strengthens credibility and influence.Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Training for Communication Teams
Equip your team to carry strategy forward.
We train internal teams to execute communications with consistency and discipline. From narrative deployment playbooks and PR rhythms to story-identification workshops and Message Bibles, we ensure your team is prepared to sustain strategy and manage agencies effectively. This creates long-lasting alignment across all communications efforts.Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Crisis Management
Protect reputation when it matters most.
We help you anticipate risks, prepare early-warning systems, and design escalation protocols. In times of crisis, we manage messaging in real time, ensuring alignment across internal and external audiences. We also guide recovery campaigns that rebuild trust. Our goal is not just to help you withstand crises—but to come out stronger.
Media Handling & Press Office
Ensure your media presence is proactive and professional.
We create press kits, media books, fact sheets, FAQs, and aligned key messages, while also acting as your outsourced press office. This means we manage journalist relationships, respond to inquiries, and drive a steady rhythm of coverage without the overhead of an in-house team. With Custos, your media presence is consistent, credible, and strategic.Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Personal Branding
Position leaders as trusted voices in their industries.
We help executives build influence beyond their organizations through visibility strategies, thought leadership content, and social media audits. By developing personal platforms and aligning them with corporate goals, we ensure leaders are recognized as credible, respected voices in their fields—strengthening both individual and organizational reputation. pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.