10 Ways to Use PR, Content, and Comms to Build Reputation

In early-stage startups, reputation isn’t garnish — it’s infrastructure. It decides whether you’re in the room or left outside pitching. This piece lays out 10 founder-tested tactics to build credibility and influence through PR, content, and comms — from crafting a narrative that attracts gravity to using the Arc of Reputation™ to time your story.